Cdiscount optimizes its content strategy with Semji
+2200
optimized content pieces
+77%
SEO clicks gained
+40%
SEO blog traffic
Cdiscount is one of the leading e-commerce players in France. The Editorial team, part of the Brand department, manages sales support content (buying guides, tutorials, FAQs) as well as several media blogs owned by Cdiscount, including La Cabane à Jouer (Cdiscount’s blog dedicated to toys, games, and family bonding) and Recto Verso (focused on DIY, gardening, and home improvement).
Before working with Semji, the team was looking for a solution to boost the SEO visibility of existing content and streamline editorial production to handle high volumes efficiently.
Gilles Ovieve , Head of Content Operations
The challenge
- A large volume of outdated content not optimized for SEO, particularly on sales support pages;
- The need to structure content into thematic semantic clusters for the brand’s editorial blogs;
- Difficulties in tracking SEO performance in a centralized and actionable way.
Semji was chosen to address these challenges while maintaining high editorial standards.
The objectives
- Improve the SEO visibility of sales support content and editorial blogs,
- Increase efficiency in content production and optimization,
- Track and manage SEO performance more precisely, by content type and topic cluster.
Our actions
Optimization of 2,200+ pieces of content (buying guides, FAQs, tutorials) on Cdiscount.com, enabled by a structured editorial workflow based on content type.
Structured content hubs for media blogs, notably on La Cabane à Jouer, with series-based production around targeted thematic clusters.
Detailed monthly SEO monitoring using Semji dashboards and regular check-ins to prioritize content updates and track their impact.
Use of Semji AI to generate outlines, introductions, or optimized paragraphs, while respecting the editorial tone defined with the content team.
What if you turned every content type into a strategic lever for your SEO?
Results
Thanks to a content strategy structured around category pages and buying guides, Cdiscount’s editorial team saw a marked increase in organic traffic. In just a few months, large-scale production across dozens of Semji workspaces drove significantly higher SEO traffic than previous initiatives led by external agencies.
Data Semji
La combinaison d’un contenu plus pertinent, plus ciblé et plus facilement déployable à l’échelle des marchés a significativement amélioré les performances business des pages. Un gain visible dans la durée, avec des contenus conçus pour générer des conversions, et qui remplissent leur objectif.
Data Semji
The semantic cluster strategy deployed on La Cabane à Jouer, focused on children and family topics, led to steady growth over two years, reaching nearly 500,000 annual visits and consistently improving performance.
Data Semji
Semji is a powerful editorial copilot that transforms every SEO brief into relevant, high-performing content. Our CSM is attentive, proactive, and consistently brings valuable insights — a true asset in our daily use of the platform.
Gilles Ovieve Head of content operations, Cdiscount
+2200
optimized content pieces
+77%
SEO clicks gained
+40%
SEO traffic